A majority (84%) of non-LGBTQ Americans support equal rights for queer people.
GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, has announced the findings of its ninth annual Accelerating Acceptance study which reveals that a record number of non-LGBTQ Americans support equal rights for the LGBTQ community.
The study shows that an overwhelming majority of non-LGBTQ Americans believe that LGBTQ people should have the freedom to live their life and not be discriminated against, and that schools should be a safe and accepting place for all youth.
Support for LGBTQ equal rights in America among non-LGBTQ people is now at an all-time high. Any narrative claiming otherwise goes against a statistical supermajority of consensus, public opinion, and American values. The study also directly correlates how the epidemic of anti-LGBTQ legislation and online hate leads to higher levels of real-world harm for LGBTQ people, including but not limited to discrimination and violence.
While acceptance for LGBTQ people and youth have reached record highs, the study also reveals a significant lack of understanding and familiarity for nonbinary and transgender people. GLAAD’s study directly correlates insufficient visibility and representation in media and advertising for these communities of people to a lack of familiarity with individuals who comprise the LGBTQ community at large. This signals a heightened need to present nonbinary and transgender experiences across all media, from TV, film, publishing, journalism, gaming, advertising, and more.
In the arena of corporate responsibility and representation, the study finds that a significant number of non-LGBTQ Americans agree that companies should publicly support and include the LGBTQ community through hiring practices as well as advertising and sponsorships.
Major Findings
- A 96% supermajority of non-LGBTQ Americans agree that schools should be a safe and accepting place for all youth.
- A 91% supermajority of non-LGBTQ Americans agree that LGBTQ people should have the freedom to live their life and not be discriminated against
- An 84% supermajority of non-LGBTQ Americans support equal rights for the LGBTQ community
Read the full report at www.glaad.org/Acceptance.
